PRIZM and Tapestry Divide and Sort Small Geographic Areas into Categories

question 63

Multiple Choice

PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics.These market research tools are examples of __________ segmentation.

• A) geodemographic
• B) benefit
• C) psychographic
• D) loyalty
• E) geographic

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Definitions:

First Amendment

The amendment to the U.S. Constitution that protects freedoms such as speech, religion, and assembly.

City Ordinance

A rule or law established by a local government authority to regulate behavior within the city limits.

Free Speech

The freedom to share one's views and thoughts without worry of punishment or suppression from the government.

Federal Regulation

Laws and guidelines established by the federal government to control or govern behavior and practices.