College Students Can Be a Less __________ Market Segment Because

question 91

Multiple Choice

College students can be a less __________ market segment because students' media habits are quite diverse and firms might have to use a wide variety of media to attract this segment.

• A) substantial
• B) perceptive
• C) identifiable
• D) reachable
• E) quantifiable

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Definitions:

Minimal Group Effect

The minimal group effect describes the tendency of people to favor and prioritize the interests of even arbitrarily defined in-groups over out-groups.

Discontinuity Effect

A phenomenon in which groups exhibit less cooperation and more competitive or aggressive behaviors than individuals when engaged in intergroup interactions.

Identifiable

Capable of being recognized or distinguished as separate and distinct from others.

Completely Peaceful

A state or condition characterized by the absence of conflict, violence, or unrest, where harmony and tranquility prevail in personal, social, or international contexts.