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Social Networking Sites That Compete Directly with Facebook Have a Difficult

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Essay

Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online résumés, and look for new jobs. Write a value proposition for LinkedIn.


Definitions:

Deviations

Statistical variances or differences from a central value, such as the mean, indicating how spread out data points are.

Mean

A statistical measure of central tendency, commonly understood as the average value of a set of numbers.

Expected Return

The anticipated amount of gain or loss that an investor can expect from an investment, based on historical or projected returns.

Real Return

The profit or loss on an investment adjusted for inflation, reflecting the actual purchasing power of the return.

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