Why Should Marketers Be Aware of the BRIC Countries

question 66

Multiple Choice

Why should marketers be aware of the BRIC countries?

• A)They are a microcosm of the rest of the world.
• B)They represent almost half the world's population.
• C)They are likely to be the source of most market growth.
• D)They have had the most dramatic changes in culture and consumer buying patterns.
• E)They have stable population growth, which makes them easier to study.

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Definitions:

Fat Cells

Cells that store energy in the form of fat, also known as adipocytes.

Glucagon

A hormone produced by the pancreas that raises blood glucose levels by promoting the breakdown of glycogen to glucose in the liver.

Anorexia Nervosa

An eating disorder characterized by an obsessive fear of gaining weight, leading to severe dietary restriction and weight loss.

Women

Female human beings considered collectively, often in the context of social, political, or other specific distinctions.