One of the Benefits of a Differentiated Targeting Strategy Is

question 137

Multiple Choice

One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and

• A)decrease advertising spending.
• B)focus on a single market segment.
• C)lower overall risk.
• D)use undifferentiated strategies in micro markets.
• E)more widely market basic commodities.

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Definitions:

Entrepreneur

An individual who initiates, organizes, and operates a business venture, taking on financial risk to do so.

Respect

The act of showing consideration or appreciation towards others, their feelings, and their rights.

Business

The practice of engaging in commercial, industrial, or professional activities to earn a profit.

Steady Pay

Consistent and regular payments made to employees, typically in the form of a fixed salary or wages.