Steve Wasn't Sure What Kind of Salsa He Wanted to Get

question 89

Multiple Choice

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it.Marketers identify this as a success story of

• A) learning.
• B) decision rules.
• C) social factors.
• D) advertisements.
• E) in-store demonstrations.

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Definitions:

On Approval

"On approval" is a transaction condition allowing a buyer to take possession of goods before deciding to complete the purchase, subject to the goods’ return if not satisfied.

Personalized Sweatshirts

Custom-made sweatshirts tailored to include specific designs, names, or emblems as requested by the purchaser.

Disavow the Contract

The act of denying any responsibility or support for the contract, thereby seeking to void the agreement.

Identified to the Contract

Identified to the Contract refers to goods that have been designated as the subject of a sales or service contract.