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When Roger Decides Which Airline to Use to Fly from Baltimore

question 96

Essay

When Roger decides which airline to use to fly from Baltimore to San Diego,he considers the price,number of stops,and frequent-flyer miles he will earn.However,earning frequent-flyer miles is the most important factor for him.Is Roger using a compensatory or noncompensatory decision rule? Explain your reasoning.


Definitions:

Checkout Line

The area or process where customers queue to pay for items in a retail store.

Grocery Store

A retail store that specializes in selling food and other household goods.

Transaction

An instance of buying or selling something; a business deal or action.

Internet Application

A computer program that runs on a web server and interacts with users through a web browser over the Internet.

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