Quitman Enterprises Sells Its Business Language Dictionary to College Students

question 95

Multiple Choice

Quitman Enterprises sells its business language dictionary to college students throughout the United States.Joseph Quitman,the owner,wants to start selling the book to international students abroad.Quitman wants to pursue a __________________ growth strategy.

• A) product proliferation
• B) market development
• C) market penetration
• D) diversification
• E) product development

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Definitions:

Allocative Efficiency

A state of resource allocation where goods and services are distributed according to consumer preferences and in a way that maximizes social welfare.

Marginal Cost

The uptick in cost associated with producing an extra unit of a product or service.

Allocative Efficiency

A state of the economy in which production represents consumer preferences; in other words, every good or service is produced up to the point where the last unit provides a benefit to consumers exactly equal to the cost of producing it.

Product Mix

The total range of products that a company offers for sale, encompassing different lines, variations, and services to meet consumer needs.