Understanding a Customer's Needs and Wants Is Fundamental to Marketing

question 62

True/False

Understanding a customer's needs and wants is fundamental to marketing success.

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Definitions:

Communication Filters

Psychological, social, or cultural barriers that alter or influence how messages are received or interpreted.

Effective Listener

An individual who actively pays attention, interprets, evaluates, and responds to spoken messages in a way that demonstrates understanding and empathy.

Listening Benefits

The advantages gained from paying close attention and interpreting what others communicate, which may include improved relationships and better understanding.

Conflict Resolution

The process of finding a peaceful solution to a disagreement among parties.