Many Inventors Struggle with the Question,"I Made It; Now How

question 49

Multiple Choice

Many inventors struggle with the question,"I made it; now how do I get rid of it?" They have made the error of considering marketing as

• A) an afterthought.
• B) an integral part of a business plan.
• C) an accounting function.
• D) a profit center.
• E) important only for new products.

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Definitions:

Real Fires

Actual incidents of uncontrolled burning, which can cause damage to properties and environments and require emergency response.

Weekend MBA

A Master of Business Administration program designed for working professionals, with classes and coursework scheduled on weekends.

Misrepresentation

The act of providing false or misleading information about a product or service.

Sales Puffery

Exaggerated or promotional claims about a product or service, not intended to be taken literally, often used in advertising.