An Organization Should View All Transactions As

question 56

Multiple Choice

An organization should view all transactions as:

• A) simply a financial exchange
• B) deleterious to customer relationship management
• C) the opportunity to collect vast amounts of data about the customer
• D) the creation of customer-organization synergy
• E) the closing of a channel

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Definitions:

Cost Structure

The composition of a company's costs, including fixed and variable costs, that affects its profitability.

Variable Costs

Costs that vary directly with the level of production output or service delivery.

Mixed Costs

Costs comprising both constant and fluctuating elements, altering in aggregate with activity levels yet not in direct correlation.

Per Unit Basis

Calculations or measurements made by dividing the total by the number of units to find the amount corresponding to a single unit.