SCENARIOS Longaberger

question 84

Multiple Choice

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
-Refer to Longaberger.If someone who wanted to buy a set of baskets for the top of her desk,she could use ____ to find the prices of other baskets - not just those made by Longaberger.

• A) a clickstream
• B) a shopping bot
• C) spam
• D) hypertext
• E) a multimedia server

---

Definitions:

Comprehensive Model

A comprehensive model is an extensive and inclusive framework or theory that aims to explain a wide range of phenomena or variables within a particular domain.

Personality Constructs

Theoretical models or concepts used to describe and understand the various aspects and dimensions of human personality.

Assessment

The process of evaluating or measuring the knowledge, skills, abilities, or characteristics of an individual or group.

Testing Principles

The essential guidelines and standards followed during the design and administration of tests to ensure validity, reliability, and fairness.