Abby Sells Customized Make-Up in Flashy,unconventional Colors

question 35

Multiple Choice

Abby sells customized make-up in flashy,unconventional colors.Her target market is Generation Y.When someone types "makeup" into the Google search engine,Abby's site is near the bottom of the list.In order to maximize her search engine placement,Abby can:

• A) bid and pay for better placement
• B) create a more targeted set of search terms
• C) use meta tags
• D) place important words at the top of the page
• E) All of these techniques will improve Abby's search engine listings.

---

Definitions:

High Fixed Costs

A financial condition where a business or operation has a high proportion of expenses that do not vary with the volume of production or sales.

Low Variable Costs

Operating conditions where costs that vary with production levels, like materials and labor, are minimal.

Mass Customization

A production strategy that combines the efficiency of mass production with the customization typically offered by bespoke services.

Value Stream Mapping

A lean management tool for analyzing the flow of materials and information currently required to bring a product or service to a consumer.