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When the salesperson from R.W.Hunt & Sons,a distributor of rifles and other items needed for hunting or target practice,calls on retail sporting goods stores,she is authorized to offer the retailers a 15 percent discount from the list price in recognition of activities retailers perform for the distributor.These activities include unpacking,floor display setup,and a repair service.This 15 percent discount is called a:
Negative Reinforcement
A behavioral concept where the removal of an unfavorable stimulus following a response increases the likelihood of that response being repeated in the future.
Aversive Stimulus
A type of stimulus that is unpleasant or unwanted, and can lead to changes in behavior when it is used as a consequence.
Strengthened
Made stronger or more effective; often refers to the enhancement of physical attributes, skills, or mental capacities.
Negative Reinforcement
A behavioral technique in which the removal of an unpleasant stimulus strengthens a behavior or makes it more likely to occur.
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