Leupold & Stevens,Inc

question 123

Multiple Choice

Leupold & Stevens,Inc.,makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous at a price much lower than it has ever sold a rifle scope before.The new scope offers several different magnifications and is the only scope in the $200 range that is made in the United States.(All similar scopes are priced much higher.) Which pricing strategy is Leupold & Stevens using to appeal to a larger market?

• A) price skimming
• B) status quo pricing
• C) penetration pricing
• D) unbundling
• E) cost-sharing

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