What Can a Marketing Manager Do to Make Demand for His

question 158

Multiple Choice

What can a marketing manager do to make demand for his or her product more inelastic?

• A) eliminate brand equity
• B) eliminate any unique products from the product line
• C) cultivate selected demand
• D) avoid making any product changes
• E) implement escalator pricing

---

Definitions:

Perception Influences

Perception influences denote the factors that affect how individuals interpret and understand their environment and experiences.

Recognizing

The action or process of identifying someone or something from previous encounters or knowledge.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates.

Focal Object

The central or primary object of attention or focus in a given context or scenario.