A Marketer Who Wants the Greatest Impact from a Sweepstakes

question 38

True/False

A marketer who wants the greatest impact from a sweepstakes should offer one large prize rather than several smaller ones.

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Definitions:

Skinner Box

An experimental apparatus developed by B.F. Skinner for studying behavioral conditioning in animals, usually through reinforcements and punishments.

Shock-Avoidance Task

A behavioral experiment where an animal or human learns to perform an action to avoid a forthcoming unpleasant stimulus, such as an electric shock.

Principle Of Belongness

The concept that people tend to learn and remember information better when they perceive it as being related or relevant to them.

Flapping Wings

The movement of wings up and down, characteristic of birds, bats, and some insects, allowing for flight or balance.