Which of the Following Statements About the Characteristics of the Elements

question 21

Multiple Choice

Which of the following statements about the characteristics of the elements in the promotional mix is true?

• A) Control over message content is greatest when public relations is used.
• B) A large audience is best reached with personal selling.
• C) The fastest feedback occurs with personal selling.
• D) The mode of communication for sales promotion is usually direct and personal.
• E) The message flow with advertising is two-way.

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Definitions:

Egalitarian Society

A community or society in which social equality in terms of wealth, status, and power is emphasized and maintained.

Saving

The act of not spending a portion of income and setting it aside for future use, often in a deposit account or as an investment.

Deficits

The situation that arises when a government, company, or individual spends more money than it receives in income or revenue over a specified period.

Living Standards

The level of wealth, comfort, material goods, and necessities available to a certain socioeconomic class or geographic area.