SCENARIOS Digital Cookware

question 63

Multiple Choice

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to The Entertainment Book.What is the sales promotion objective of the Entertainment Books and the companies that sponsor coupons in the books?

• A) to generate immediate purchase by customers
• B) to improve returns on investment
• C) to control costs
• D) to control market share
• E) to raise funds

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Definitions:

Scapegoating

The practice of unfairly blaming an individual or group for problems or adverse outcomes.

Decision Making Model

A structured approach to making choices among various alternatives, based on different factors, steps, or stages designed to lead to a desired outcome.

Influence Methods

Influence Methods are techniques or strategies used to persuade or impact others' attitudes, beliefs, or actions.

Organizational Innovation

The process of implementing new ideas, workflows, methodologies, or services within an organization to improve efficiency and outcomes.