LeBlanc's Pecan Company Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail

question 89

Multiple Choice

LeBlanc's Pecan Company
Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the Texas store sells pecan pies,tortes,fruitcakes,fudge,pralines,chocolate pecan bark,homemade pecan ice cream toppings,and jams and jellies.At this time,there are no other stores of this type in the Houston area.The LeBlancs are considering developing an advertising campaign for their store focusing on its wide assortment of pecan-related products.Orville LeBlanc has drawn up a list of communication tasks the advertising must accomplish.He used the DAGMAR approach to draw up this list.
-Refer to LeBlanc's Pecan Company.When Orville LeBlanc decided which media he would use to optimally and cost-effectively reach the store's target audience,he was engaged in developing a(n) :

• A) marketing mix
• B) media plan
• C) promotional plan
• D) advertising campaign
• E) reach objectives

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Definitions:

Traditional Organization

Describes an organizational structure characterized by a clear hierarchy, rigid departmentalization, and a focus on adherence to established procedures and policies.

Localization

the process of adapting a product, application, or content to meet the language, cultural, and other requirements of a specific target market or locale.

Glocalization

A portmanteau of globalization and localization, describing how global practices are adapted to local cultures and environments.

Homogenization

The process by which cultures, customs, or items become uniform and similar, often as a result of globalization, leading to the reduction of cultural diversity.