Lansky Sells 60 Different Knife and Garden Tool Sharpeners

question 162

True/False

Lansky sells 60 different knife and garden tool sharpeners.It uses aggressive personal selling and sales promotions to encourage intermediaries to carry and sell its sharpener.Lansky is using a push strategy.

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Definitions:

Multinational Corporations

Large business entities that operate production or service facilities in more than one country, beyond their home nation.

User-Generated Content

consists of content created and shared by internet users rather than traditional publishers or companies.

Social Networking

The use of internet-based platforms to create, share, and engage with social networks, including both individuals and organizations.

Product Quality

The characteristics of a product that determine its ability to meet the needs or expectations of users.