A Local Exterminator Uses the Image of a Large Dead

question 178

Multiple Choice

A local exterminator uses the image of a large dead cockroach to communicate its service.The pictures of the dead insect appear on transit boards throughout the community.This is a form of:

• A) implicit communications
• B) publicity
• C) sales promotion
• D) public relations
• E) advertising

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Definitions:

Principal Business Activities

The main commercial functions or operations that a company engages in to generate its revenues.

Successful Partnerships

Relationships between two or more entities (organizations, businesses, individuals) that collaborate effectively to achieve mutual goals, often leading to enhanced outcomes for all involved.

Sagawa And Segal

Refers to individuals or entities known for their contributions to the field of public service or community engagement, often mentioned in the context of AmeriCorps or service learning initiatives.

Cause-Marketing Relationship

A collaborative effort between a for-profit business and a non-profit organization for mutual benefit, typically involving marketing campaigns that aim to increase awareness and raise funds for a cause.