Canesta Co

question 145

Multiple Choice

Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,then its choice of channels will largely be influenced by:

• A) factors of ownership
• B) market factors
• C) producer factors
• D) product factors
• E) internal environmental characteristics

Recognize the ethical considerations and policies required for journalists and media outlets on social media.

Analyze the integration and innovative practices of social media within the sports industry.

Define characteristics and qualifications of a social media crisis.

Distinguish between effective and ineffective crisis communication tactics on social media.

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Definitions:

Worldview

A comprehensive perspective from which individuals see and interpret the world and their place within it.

Environmental Field

The surrounding conditions, influences, and external stimuli that interact with living organisms, affecting their behavior, development, and survival.

Energy Field

A concept often used in holistic and alternative medicines, referring to an invisible force or aura surrounding living creatures that influences their well-being.

Rogerian Process Inquiry

An approach to learning and understanding based on the principles of empathy, non-judgmental listening, and the facilitation of personal growth, inspired by Carl Rogers.