Satisfied Customers Are Likely to Engage in Positive Word-Of-Mouth Communication,thereby

question 139

Multiple Choice

Satisfied customers are likely to engage in positive word-of-mouth communication,thereby helping to bring in new customers.Thus,a means for attracting,developing,and retaining customer is known as _____ marketing.

• A) interactive
• B) affiliation
• C) patronage
• D) ambush
• E) relationship

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Definitions:

Depression

A mental health issue involving a perpetual state of sorrow or disinterest in engaging activities, markedly interfering with daily existence.

Ethical Standards

Principles that govern behavior based on notions of right and wrong.

Variables

Elements, features, or factors that are liable to vary or change.

Sample Size

The number of participants or observations included in a study, which can affect the reliability and validity of the research results.