SCENARIOS Jabra Corporation

question 16

Multiple Choice

SCENARIOS
Jabra Corporation
After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329.
-Refer to Jabra Corporation.The Jabra 1000 described above is what type of new product?

• A) new product line
• B) addition to existing product line
• C) discontinuous innovation
• D) improvement to existing product
• E) repositioned product

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Definitions:

Regulate Distress

The process of managing and mitigating emotional or psychological stress through various techniques or interventions.

Adaptive Approach

A method or strategy that emphasizes flexibility and the ability to change or adjust in response to the environment, challenges, or circumstances.

Adaptive Challenges

Complex problems that require new learning, innovation, and changes in people's values, beliefs, and behaviors.

Unclear Difficulties

Issues or circumstances that are vague, not easily understood, or defined, making resolution or management challenging.