SCENARIOS Jabra Corporation

question 88

Multiple Choice

SCENARIOS
Jabra Corporation
After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329.
-Refer to Amusement Park Games.In terms of the new product development process,Richardson's several unsuccessful attempts to put his thoughts on paper is an example of:

• A) idea screening
• B) idea generation
• C) business analysis
• D) test marketing
• E) commercialization

---

Definitions:

Allantois

Extraembryonic membrane that accumulates nitrogenous wastes in the eggs of reptiles, including birds; contributes to the formation of umbilical blood vessels in mammals.

Umbilical Blood Vessels

The blood vessels in the umbilical cord that connect the fetus to the placenta, allowing nutrient uptake, waste elimination, and gas exchange via the mother's blood supply.

Insulator

A material or device that prevents the passage of heat, electricity, or sound.

Amniotic Fluid

The protective liquid contained within the amniotic sac of a pregnant female, which surrounds and cushions the fetus.