Which of the Following Is NOT an Important Consideration for a French

question 33

Multiple Choice

Which of the following is NOT an important consideration for a French manufacturer that wants to market its products in Canada?

• A) There may be aesthetics issues associated with developing a packaging strategy.
• B) Alternative messages could be developed for promoting the brand.
• C) Keeping the current brand names will allow the firm to capitalize on current domestic brand equity.
• D) An agreement between Canada and France should be created to eliminate chances of counterfeiting.
• E) Unique labels may be required by the French government.

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Definitions:

Financial Account Deficit

A situation where the value of a country's imports of financial assets exceeds its exports over a given period.

Current Account Surplus

Occurs when a country's total exports of goods, services, and transfers exceed its total imports.

Financial Account Deficit

A situation where a country's financial outflows to other countries exceed the inflows from them.

Current Account Surplus

A situation where a country's earnings from exports exceeds its spending on imports, leading to net positive income from foreign transactions.