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While Discussing an Upcoming Marketing Research Study of How the Home

question 25

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While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?


Definitions:

Internet-Based Applications

Software programs that operate online via the internet instead of being installed locally on a device.

Social Media

Platforms that enable users to create and share content or participate in social networking online.

Facebook

A social networking site that allows users to connect with friends and family, share content, and join or create groups.

Social Listening

The process of monitoring digital conversations to understand what customers are saying about a brand or industry online, for better market insights.

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