In a Survey for Her Marketing Class,Allicia Interviewed Eighty Randomly

question 157

Multiple Choice

In a survey for her marketing class,Allicia interviewed eighty randomly selected men and asked them their opinions of women with tans.Her initial results showed that the men overwhelmingly believed tans were a health risk.When she conducted the same survey using the same methodology,she discovered that 50 percent of the surveyed population in the second group find women with tans sexy.This is most likely an example of a _____ error.

• A) representational
• B) random
• C) nonprobability
• D) frame
• E) reliability

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Definitions:

Consumption

The process of using up goods and services to satisfy human wants or needs.

Residential Construction

The building and development of living spaces for individuals and families, including houses, apartments, and other dwellings designed for habitation.

Durables

Products or goods with a long life span, such as cars, appliances, and furniture, as opposed to consumables that are used up quickly.

Nondurables

Goods with a short life span and typically consumed in a short period after purchase, such as food, beverages, and paper products.