What Is One-To-One Marketing? What Is the Primary Goal for Companies

question 37

Essay

What is one-to-one marketing? What is the primary goal for companies that adopt the one-to-one marketing approach?

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Definitions:

Organizational Citizenship

The voluntary behaviors employees display beyond their normal job duties, which contribute to the organization's effectiveness.

Customer Relations

The practices and strategies that a business uses to communicate, engage with, and satisfy its customers.

Ethical Conduct

Refers to behavior that is consistent with principles of morality or rules of right conduct within a given professional or social setting.

Codes

In the context of communication, codes are systems of signs or symbols used to convert information into a form that can be communicated, understood, and interpreted by others.