SCENARIOS Sav-More Supermarkets

question 91

Multiple Choice

SCENARIOS
Sav-More Supermarkets
Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing.Sav-More supermarkets have installed an electronic marketing system in its stores.The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards.The new system uses barcode scanners and magnetic cards issued to shoppers to track all purchases.As with most customer databases,demographic information is gathered for subsequent offers to frequent-shopper club members,and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases.Generally,marketing to these consumers achieves better results than free standing insert (FSI) coupons.
-Refer to KEZZ.Cicarelli's review of the current research information represents a study of _____ data.

• A) primary
• B) secondary
• C) proprietary
• D) single-source
• E) representational

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Definitions:

Oppositional

Characterized by resistance or dissent in attitude or action, often seen in behaviors that are contrary to those expected or requested by others.

Lamellae

Thin layers or plates of tissue, as in the bones, or in the chloroplasts of plant cells, where they form the grana.

Lacunae

Small cavities in bone or cartilage tissue that house osteocytes or chondrocytes, respectively, essential for tissue health and maintenance.

Canaliculi

Small, channel-like structures in bone tissue that allow for the distribution of nutrients and communication among osteocytes.