A Market Segment Is Deemed to Have Substantiality If It

question 54

True/False

A market segment is deemed to have substantiality if it contains a large numbers of potential customers.

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Definitions:

Cultural Expectations

Social norms and values that are widely accepted and practiced within a particular culture or society.

Masters and Johnson

Researchers known for their work in the field of human sexuality and sexual response.

Human Sexual Response

A sequence of physiological and emotional changes that occur as a person becomes sexually aroused and participates in sexually stimulating activities.

Excitement

A feeling of enthusiasm and eagerness, often accompanied by an elevated physiological state.