Market Segmentation Can Assist Marketers to Do All of the Following

question 50

Multiple Choice

Market segmentation can assist marketers to do all of the following EXCEPT:

• A) develop more precise definitions of customer needs and wants
• B) identify which variable base should be used for segmenting
• C) identify when and how customer needs are changing
• D) identify where new opportunities are emerging
• E) evaluate where and why demand is falling

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Definitions:

Job Performance

The record of outcomes produced on specified job functions or activities during a certain time period by an employee.

Predictive Validity

The extent to which a test or measure accurately predicts future outcomes or behaviors.

Empirical Approach

A method of inquiry that relies on observation, experimentation, and evidence rather than theory alone.

Test Validation

The process of ensuring that a test accurately measures what it is intended to measure.