You Are an Advertising Manager for a Company That Sells

question 49

Multiple Choice

You are an advertising manager for a company that sells health and fitness equipment to upscale professionals between the ages of 25 and 45.Your firm advertises during drive time on easy listening radio stations and on A&E and the Discovery channels.You are most likely to segment this market on the basis of:

• A) region
• B) usage
• C) stage of family life cycle
• D) lifestyle
• E) gender

---

Definitions:

Twitter

A social media platform that allows users to post and interact with messages known as "tweets," facilitating public and private communication.

Short Messages

Textual messages, often limited in length, sent or received over mobile phones and other devices, used for quick communication.

Characters

The symbols used in writing or the personalities in literature, media, or narratives that contribute to the story.

Brand Managers

Individuals responsible for the marketing and overall performance of a specific brand.