Market Segmentation Helps Businesses To

question 48

Multiple Choice

Market segmentation helps businesses to:

• A) define customer needs and wants more precisely
• B) more accurately define business objectives
• C) more efficiently allocate resources
• D) better evaluate their performances
• E) do all of the above

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Definitions:

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through communication.

Political Candidates

Individuals who seek to hold an office in a government by participating in electoral campaigns.

Positions

Refers to the stances or viewpoints that individuals or groups hold in a social or organizational context.

Peripheral Cue

In persuasive communication, these are often non-central elements that influence attitudes or decisions, such as the attractiveness of a speaker.