The New York Life Insurance Company Has Developed a Web

question 47

Multiple Choice

The New York Life Insurance Company has developed a Web site for Chinese Americans.The site is written in both Mandarin and Cantonese languages and reflects the Chinese culture with its use of the traditional colors of red and gold.According to the text,why would New York Life have developed a site specifically targeted to Chinese Americans instead of the Asian American market?

• A) The Asian American market is homogeneous.
• B) All Asian Americans have the same cultural traditions.
• C) Asian Americans comprise the largest minority in the United States.
• D) New York Life has targeted one of the Asian American submarkets.
• E) While Asian Americans have substantial buying power,average household income is substandard.

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Definitions:

Private Goods

Goods that are both rivalrous and excludable, meaning consumption by one person reduces availability for others and access can be restricted.

Tragedy of the Commons

A situation in which individual users, acting independently according to their own self-interest, deplete or spoil shared resources, even though it is contrary to the group's long-term interests.

Private Good

A product or service that is individually consumed and can be easily excluded from non-payers, making it rivalrous in consumption.

Subsidize

Financial support given by the government or another organization to reduce the cost of goods, services, or activities, often to encourage development or consumption.