The Hudson-May Company Manufactures and Installs Above-Ground Swimming Pools

question 105

Multiple Choice

The Hudson-May Company manufactures and installs above-ground swimming pools.When the company began in 1989,it completed a thorough examination of its business customers.It grouped the customers into three segments based on size,geographic region,and benefits sought.Would you recommend a new segmentation analysis this year?

• A) No,once every twenty years is about average.
• B) Yes,I would recommend one be done regularly because of the rapidly changing nature of most markets.
• C) No,consumer markets are not rapidly changing or developing like business goods markets.
• D) Yes,a new analysis would be in order,but it should use different bases to get some variety.
• E) No,segmentation is rarely done by consumer marketers because it simply is not useful.

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Definitions:

Visual Preference

An individual's leaning or affinity towards certain visual elements over others, which can influence perception and choices.

Habituation

The process by which there is a decrease in response to a stimulus after being repeatedly exposed to it.

Attention Recovery

The process of regaining concentration and focus on a task or environment after being distracted or disengaged.

Visual-recognition Memory

The ability to recognize previously encountered objects, symbols, or individuals by sight.