The Advertisements for Torengos Tortilla Chips That Come in Cans

question 91

Multiple Choice

The advertisements for Torengos tortilla chips that come in cans like Pringles deliberately compares the product to Frito-Lay's Tostitos tortilla chips and asks if you really prefer broken chips.Torengos is being positioned by:

• A) product class
• B) price and quality
• C) use or application
• D) attribute
• E) competitor

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Definitions:

Equilibrium Price

A price level where the supply of goods matches the demand for those goods in the market.

Equilibrium Quantity

The amount of products or services available and sought after at the balance price, wherein the market's supply and demand equalize.

Oligopolists

Companies or entities that are part of a market structure with a small number of players dominating the industry.

Advertising Expenditures

The amount of money spent by companies to promote their products or services through various media channels.