Market Segmentation Helps Businesses To

question 48

Multiple Choice

Market segmentation helps businesses to:

• A) define customer needs and wants more precisely
• B) more accurately define business objectives
• C) more efficiently allocate resources
• D) better evaluate their performances
• E) do all of the above

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Definitions:

Optimal Area

The most advantageous or efficient region or point for a specific activity or condition.

Public Good

A non-excludable and non-rivalrous good that can be consumed by everyone, such as national defense or public parks.

Nonexclusive

A term usually related to goods or services, indicating that they cannot be withheld from individuals who don't pay for them.

Marginal Social Cost

The total cost to society, including both private and external costs, of producing one additional unit of a good or service.