Examlex
In Miami,the most popular Cuban radio station starts broadcasting in Russian for two hours daily to reach the 300,000 Russian-speaking people that live in South Florida.The radio station is using _____ segmentation.
Nostalgia
A sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.
Self-Esteem
An individual's subjective evaluation of their own worth or abilities.
Better Than Average Effect
The tendency to rank oneself higher than most people on positive attributes.
Self-affirmation
Self-affirmation involves focusing on important personal values and strengths, which can help maintain self-worth and reduce defense reactions to threats.
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