ThermaCare Air-Activated Heat Wraps Are Meant to Be Wrapped Around

question 150

Multiple Choice

ThermaCare air-activated heat wraps are meant to be wrapped around sore muscles and joints.The product is advertised as a powerful pain reliever and a source of deep muscle relaxation.Its soothing warm can work at night while you sleep to restore your body.The manufacturer of ThermaCare heat wraps is using _____ segmentation.

• A) geodemographic
• B) functional
• C) benefit
• D) socioeconomic
• E) feature-based

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Definitions:

Consumer Surplus

The disparity between what consumers are prepared to pay for a product or service and the actual amount they end up paying.

Consumer Surplus

The gap between the total price consumers are ready to pay for a good or service and what they actually spend on it.

Grapefruit

A citrus fruit known for its slightly bitter and sour taste, commonly used in juices, culinary dishes, and as a diet staple.

Producer Surplus

The difference between the amount producers are willing to accept for a good or service versus what they actually receive, typically representing profits.