What Is PRIZM

question 184

Multiple Choice

What is PRIZM?

• A) a software program for classifying consumers psychographically
• B) a method of dividing the United States into 66 manageable submarkets
• C) a way to identify the importance of ethnic origin to the proposed target market
• D) a software program for storing purchase habit data
• E) the method of market segmentation used by businesses in the service industry

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Definitions:

Equity Method

This accounting technique is used for consolidating the financial statements of a company in which the investing company holds significant influence, but not full control or majority ownership.

Dividends Received

Income received by shareholders when a company distributes a portion of its profits to its stockholders.

Cash Dividends

Payments made by a company out of its profits to its shareholders, distributing cash among them.

$70 Commission

A specific fee or payment of $70 made to an agent or employee for facilitating a sale or service.