Examlex

Solved

What Is a Segmentation Base (Or Segmentation Variable)? Name Four

question 20

Essay

What is a segmentation base (or segmentation variable)? Name four of the common segmentation bases used by marketers to segment consumer markets.


Definitions:

Social Environment

The immediate physical and social setting in which people live or in which something happens or develops.

Müller-Lyer Visual Illusion

An optical illusion that involves lines of equal length appearing to be different lengths due to the orientation of arrow-like figures at their ends.

Carpentry

The craft or activity involving the cutting, shaping, and installation of building materials during the construction of buildings, ships, timber bridges, and furniture.

Prominent

Something that stands out or is notably important within a certain context or area.

Related Questions