Marketers Use Demographic Information to Segment Markets Because It Is

question 191

Essay

Marketers use demographic information to segment markets because it is widely available and often related to consumers' purchasing and consumption behavior.List four common bases used by marketers for demographic segmentation.For each base listed,give an example of a product specifically targeted to the needs and wants of the segment identified within the base.

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Definitions:

Arbor Press

A manually actuated (lever) press used to apply linear force usually on a vertical plane.

Actuated

Refers to a mechanism or device being put into action or moved by a control signal, often used in machinery and automatic processes.

Pneumatically

Referring to the use of air pressure or compressed air to power tools, machines, or systems.

Combination Wrench

A wrench with an open end on one side and box end on the other, both of the same nominal dimension.