Which of the Following Statements Does NOT Describe the Business

question 45

Multiple Choice

Which of the following statements does NOT describe the business market?

• A) Organizational buying decisions are usually made by independently by the purchasing agent while consumer buying decisions are made jointly.
• B) Business customers tend to be more geographically concentrated,and customers in consumer markets tend to be more geographically dispersed.
• C) The channel of distribution tends to be shorter for business markets than for consumer markets.
• D) Purchasing by businesses is a more formal process than it is in consumer markets.
• E) Business marketers tend to have far fewer customers than consumer marketers.