Pillsbury Has Developed Different Products for Its Various Global Markets

question 157

Multiple Choice

Pillsbury has developed different products for its various global markets.Which of the following statements offers a likely reason for its use of product invention?

• A) U.S.manufacturers cannot protect product designs with patents in other nations.
• B) Global pricing policies are the same as those used at home.
• C) Consumers in different countries use products differently.
• D) No countries have similar cultural backgrounds.
• E) Various cultures respond to advertising messages differently.

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Definitions:

Hit-by-Pitch

In baseball, an instance where a pitcher throws a ball that hits the batter, allowing the batter to advance to first base.

Major League Baseball

A professional baseball organization that is the oldest of the four major professional sports leagues in the United States and Canada.

Frustration and Aggression

A psychological theory suggesting that aggression is often the result of frustration, or the perception that you are being prevented from attaining a goal.

Frustration-Aggression Principle

A theory suggesting that frustration often leads to aggressive behavior, as one becomes increasingly thwarted in achieving their goals.