Assume a Consumer Is Inspecting the Package of a New

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The Answer is SELECTIVE EXPOSURE occurs when consumers decide to notice some messages and ignore others.The consumer will be exposed to some of the messages on the cereal box.For example,the consumer might read parts of the nutrition information but ignore the muffin recipes. SELECTIVE DISTORTION occurs when consumers change or distort information that conflicts with their feelings or beliefs.The information may be interpreted incorrectly by the consumer.For example,the consumer may look at the chart of U.S.Recommended Daily Allowances and note that the cereal is very nutritious.He or she may also read the ingredients but miss the fact that the primary ingredient is sugar. SELECTIVE RETENTION is the process whereby a consumer remembers only that information that supports personal feelings or beliefs.When shopping for more cereal a week later,the consumer may have forgotten the price of the cereal and some of the relevant nutrition information.However,the consumer may specifically remember that the cereal is high in fiber.

Assume a Consumer Is Inspecting the Package of a New

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