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The processes individuals use when making a purchase decision is called _____.This is also the reason why individuals recognize and respond to the distinctive lettering used on Coca-Cola cans,the shape of the Nike swoosh,and the color of a can of Campbell soup.
Market Value
The estimated amount for which an asset or liability should exchange on the valuation date between a willing buyer and a willing seller.
Par Value
The face value of a bond or stock as stated on the certificate or charter, often used for legal capital or accounting purposes.
Cash
A form of currency that includes coins and paper notes, which is used as a medium of exchange for goods and services.
Shares
Units of ownership interest in a corporation or financial asset, which provide for an equal distribution in any profits, if any are declared, in the form of dividends.
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