While Robinson Was Looking at the CDs at Wal-Mart,he Was

question 29

Multiple Choice

While Robinson was looking at the CDs at Wal-Mart,he was trying to remember the name of the group that sang a song he liked on last night's episode of Smallville on the WB.He wanted to buy a CD by that group.This part of the consumer decision-making process is called a(n) :

• A) antecedent states
• B) need recognition
• C) external information search
• D) alternative evaluation
• E) internal information search

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Definitions:

Empirical

Pertaining to information acquired by observation or experimentation, used as a basis for knowledge and theory.

Analytically

In a manner that involves the systematic analysis or logical assessment of something.

Research Question

A specific query that guides a scientific study or research project.

Prejudice

The negative evaluation of a social group, and individuals within that group, based upon conceptions about that social group that are held despite facts that contradict it.