Individuals and Organizations Utilizing a Global Vision to Effectively Market

question 171

Multiple Choice

Individuals and organizations utilizing a global vision to effectively market goods and services across national boundaries are engaged in:

• A) developing international selling schemes
• B) implementing standard international marketing
• C) implementing global marketing standardization
• D) supplementing their foreign vision
• E) practicing global marketing

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Definitions:

Disparate-Treatment Discrimination

A form of discrimination where individuals are treated differently based on prohibited factors such as race, gender, age, or religion, in a way that is not justified by legitimate business needs.

Ethnicity

A category of identity based on common language, culture, ancestry, or social practices.

National Origin

Refers to the country where a person was born, or where their ancestors came from.

Business Necessity

A defense to an allegation of employment discrimination in which the employer demonstrates that an employment practice that discriminates against members of a protected class is related to job performance.